MyAgro

This innovation supports the People element.

By
Anushka Ratnayake

From
Mali & USA

Pitch
MyAgro developed a mobile layaway system that is based on habits and behaviors that are already part of smallholders’ lives. It relies on scratch cards – similar to mobile phone credit. Instead of having to purchase $100 for seeds and fertilizer in a lump sum, farmers can purchase a myAgro card just as they do their daily shopping – in increments that are small and convenient.

Stage
Pilot

Web
https://www.myagro.org/ @myAgroFarms

Extra
Award: http://skoll.org/2018/04/02/2018-skoll-awardees-for-social-entrepreneurship/ Video: https://youtu.be/3G6km4Te73k Video: https://youtu.be/oIBRaL7XGEg Media: https://www.theguardian.com/social-entrepreneurs-solving-problems-around-the-world/2018/apr/04/developing-mobile-technology-manage-funds-farmers-poverty-myagro-anushka-ratnayake-skoll-social-entrepreneurship-awards Media: https://www.fastcompany.com/40552235/this-simple-mobile-layaway-plan-for-poor-farmers-just-won-1-25-million Media: http://www.news.bayer.com/baynews/baynews.nsf/id/Bayer-supports-innovative-myAgro-start-up-funding-USD-600000-assist-smallholder-farmers-West-Africa?Open&parent=news-overview-category-search-en&ccm=020 Quote: “Those who feed us should not go hungry themselves”

Tags
Poverty; Agriculture; Growth; Infrastructure

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